Staff Directory
- Title:
- Director of Branding, Creative Services and Digital Marketing
- Email:
Skye Tilson joined UC Riverside Athletics in 2018 as the Director of Branding, Creative Services & Digital Marketing. He oversees the department's branding strategy, creative services, and digital marketing efforts while ensuring consistency across all athletics communications, apparel, facilities, digital platforms, and licensed merchandise. Skye works closely with coaches, campus partners, and external vendors to manage logo usage, trademark compliance, licensing, and the overall visual identity of UC Riverside Athletics.
Prior to joining UC Riverside, Skye worked in collegiate athletics and professional sports with the Tennessee Titans, USA Football, Cal Athletics, UCLA Athletics, and the NFLPA. Throughout his career, he has led branding initiatives, managed creative projects, developed digital marketing strategies, and collaborated with coaches, student-athletes, administrators, and campus stakeholders to strengthen athletic brands and enhance fan engagement.
Skye has been recognized for his commitment to excellence by receiving the STAR Award at both UCLA and UC Riverside, recognizing his dedication to collaboration, innovation, and outstanding service.
Skye earned his bachelor's degree in Business Management and Marketing from Shepherd University, where he was a football student-athlete.
